UMS "Agram" : We visited: LEGO HOUSE, BILLUND < Articles < Hobby

We visited: LEGO HOUSE, BILLUND

Marko Paunović, 30th July 2023

This summer we visited several attractions throughout Europe and in these series of articles we will bring you photo reports from each of them. Third article is about Lego House.

Lego House is a 12,000-square metre building filled with 25 million Lego bricks in Billund, Denmark, located near Legoland and the headquarters of The Lego Group. It is also known as Home of the Brick with reference to Billund, where Lego originates. Visitors can experience a variety of activities during their visit, including physically and digitally building with Lego bricks, programming robots and animating models. The centre's visitor experience includes four experience zones, two exhibitions and the Lego Museum, which showcases the history of the Lego brand and company.

Lego House was designed to offer a variety of experiences to its visitors, which include building and playing with Lego bricks, interacting with technology and being creative. To achieve this goal, four colour-coded experience zones were created, each giving the visitor a unique experience. Each coloured zone represents a different aspect of interaction, with red representing creative competence, green representing social competence, blue representing cognitive competence and yellow representing emotional competence.

The Blue Zone features the Test Driver, a 60-minute experience aimed at 1st to 3rd grade children, which teaches children how adding weight can make a Lego vehicle go faster. The Robo Lab also provides the opportunity to direct a robot by using coding commands to build a number of steps. This experience is designed to enhance cognitive competence.

The Green Zone includes the Story Lab, a 60-minute activity, which involves writing and directing a stop-motion movie. It was created for 4th to 6th grade children. This experience is designed to enhance social competence.

The Red Zone is dominated by a huge brick waterfall and offers free building opportunities with Lego bricks. The waterfall was designed to symbolise the never-ending flow of Lego bricks, used 2 million bricks to construct, and took about 29 weeks to complete. The zone incorporates several large vats of Lego bricks and features the Lego House Zoo, a 60-minute activity, in which 1st to 3rd grade learners can build animals from Lego bricks. The zone also includes the Art Machine, an experimental 60 minute activity aimed at 4th to 6th grade learners, which involves the use of Lego bricks and a pen and the Creative Lab. These experiences are designed to enhance creative competence.

The Yellow Zone features the Fish Designer, a 60-minute activity which is aimed at 1st to 3rd grade children and involves building fish out of Lego bricks and releasing them into a digital fish tank. This activity aims to enhance emotional competence. This concept is based on the LEGO Life of George concept which allowed users to create physical models from bricks and turn them into digital ones.

Tree of Creativity
At more than 15 metres tall, the Tree of Creativity is a huge Lego model located in the centre of Lego House. It was designed to look like a realistic tree and was built from 6,316,611 Lego bricks, making it one of the largest Lego structures ever built. The builders took 24,350 hours to assemble the finished structure. The Tree of Creativity spans several floors and can be viewed from a variety of levels and angles by using the spiral stair that wraps around the structure.

Masterpiece Gallery
The Masterpiece Gallery is situated at the top of the complex and is an exhibition of Lego constructions created by adult fans of Lego (AFOLs). It is intended to be a tribute to the creativity of both adults and children. The gallery is the location of three large dinosaur models, each built from a different system of Lego bricks, Duplo, System and Technic. The dinosaurs are three metres tall and were each constructed of between 50,000 and several hundred thousand pieces. Stuart Harris,

Senior Designer at Lego House said, "We wanted to create some unique and breathtakingly iconic models. At the same time we wanted to create opportunities within the house to showcase the incredible creativity and diversity of the AFOL community".

Lego Museum
Lego House is also home to the Lego Museum, a visitor exhibition that showcases Lego sets that have been released throughout the company's history. In the lower floor History Collection, visitors can immerse themselves in the company's brand and timeline. The complex is also the home of the Lego Vault, which is located underneath Lego Square and offers visitors the opportunity to witness the first unopened edition of every Lego set that has been produced in the company's history.

For better photos, please visit our social networks.

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