We visited: Warhammer World - pt.1
For any Warhammer hobbyist, a visit to Warhammer World in Nottingham is a pilgrimage of sorts. It is the epicenter of the entire Games Workshop culture - a combination of global corporate headquarters, visitor center, exhibition space, gaming hall, specialty store and themed bar, all gathered in one location. It should also be taken into account that the large gaming hall hosts Grand Tournaments for all games published by Games Workshop, and since our Ivan found himself in WHW on 18.4.2026. there was a WH40k tournament on the schedule, so the experience of the exhibition, Bugman Bar, WHW store, workshops, and gaming hall was also enhanced by the grand tournament that took place that day. This series follows his adventures…
1. Historical Context
1.1. The Founding of Games Workshop
Games Workshop was founded in 1975 in London, at 15 Bolingbroke Road. The founders were John Peake, Ian Livingstone and Steve Jackson (not to be confused with the American game designer of the same name). Initially, the company was not at all related to miniatures - they produced wooden boards for traditional games such as backgammon, manchala, mill and go. The same year, the Owl and Weasel newsletter was launched, which would later, in June 1977, evolve into the now legendary White Dwarf magazine. During the second half of the 1970s, Games Workshop became the main European distributor of the American role-playing game Dungeons & Dragons, and by the end of the decade it had also started publishing its own titles. A key turning point came in 1978/1979, when Games Workshop financed the establishment of Citadel Miniatures in Newark-on-Trent (Nottinghamshire). Citadel produced metal figurines used in GW's games, and the "Citadel" brand remains synonymous with Games Workshop miniatures to this day.
1.2. The Move to Nottingham and "Lead Belt"
The move of Games Workshop from London to Nottingham was not a one-off, but a gradual process linked to the person of Bryan Ansell. Ansell became director of Games Workshop in 1985, bought the company from Jackson and Livingstone in the late 1980s, and refocused it from role-playing games to tabletop strategy products. It was he who physically moved the company from London to Nottinghamshire to bring it closer to Citadel Miniatures. The final consolidation took place in October 1997, when all of Games Workshop's UK operations were moved to their current headquarters in Lenton, a suburb of Nottingham. This location still houses the corporate headquarters, design studio, White Dwarf magazine editorial office, European distribution centre and online sales centre. The concentration of miniatures manufacturers in the wider Nottinghamshire area has led to the area now being referred to in hobby circles as the "Lead Belt". Most of the companies that make up that belt today - Warlord Games, Mantic Games, Perry Miniatures, Wargames Foundry and others - were founded by former Games Workshop employees, which speaks of an ecosystem that has developed around one company for decades.
1.3. Warhammer as a product
Warhammer Fantasy Battle was first published in 1983 by Bryan Ansell, Rick Priestley and Richard Halliwell. The game literally saved Citadel from stagnation and launched the expansion of ranges of fantasy miniatures.
Warhammer 40,000 (40k) was launched in 1987 under the original title Rogue Trader, with Rick Priestley as the main author. Over six generations of rules, the game has become the leading sci-fi wargaming franchise in the world and is now the core product of Games Workshop. The 10th edition of the rules is currently in circulation.
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